Tools: Adobe Illustrator, Photoshop, InDesign, Facebook Ads

The challenge was to transform Joyride, a traveling underground rave, into a visual experience that hit before the music even started—bold enough to stop thumbs and turn heads. I developed a vibrant identity system that lived across print and digital. The strategy leaned on color theory, kinetic layouts, and type-heavy compositions to mirror the energy of rave culture. I researched vintage flyers, nightlife visuals, and visual noise to build a modular layout system that could stretch across posters, Instagram stories, and venue signage. I collaborated with promoters to make sure the visuals translated across all formats, maintaining high impact in motion and in stills. The result was a cohesive and adaptable campaign that created instant recognition and hype. Joyride’s visuals became a signature part of its presence, boosting event visibility, driving ticket sales, and helping position the series as a must-attend experience.